Perhaps in Overwatch 2 there will be a slightly different business model. In a conversation with PCGamesn, Jeff Kaplan said that Overwatch 2 is waiting for a change in this plan:

“We have made many changes to lootboxes over the years and are definitely open to innovation. From the point of view of the Overwatch 2 business model, various options are being worked out that move us away from the lootboxes, but I think this will have more influence on Overwatch 2 than the main game. I never rule out anything. ”